Reported 8 months ago
During an interview at the 2024 Cannes Lions International Festival of Creativity, TikTok's President of Global Business Solutions discussed the challenges faced by the platform, such as the potential TikTok ban in the US, and highlighted the positive impact TikTok has had on businesses. He mentioned the launch of Symphony Digital Avatars, which would enable creators and brands to amplify their voices globally, as well as the introduction of tools like Pulse to align brands with viral content. Additionally, TikTok plays a significant role in empowering small businesses by providing tools and support to help them scale and create engaging content, while also appealing to users of all generations beyond just Gen Z.
Source: YAHOO