Reported 10 months ago
Under Armour has entered a multiyear partnership with USA Football, becoming the exclusive uniform, apparel, and footwear partner for the men's and women's national teams leading up to the 2028 Olympics where flag football will make its debut. The financial details of the deal have not been disclosed. Under Armour's investment in football includes support for women in the sport, like sponsoring Mexican quarterback Diana Flores. The brand is also involved in the UFL and national youth flag football league. Under Armour's stock price has decreased in recent years, and it is focusing on expanding beyond performance wear into street fashion. Nike, a key player in activewear, is also involved in flag football, contributing to its growing popularity. USA Football's CEO expressed excitement about the partnership, believing it will positively impact football at all levels.
Source: YAHOO