Reported about 17 hours ago
Crumbl, a chain known for its oversized cookies, has gained significant popularity, particularly among younger customers influenced by social media. With over 1,100 locations and a sharp increase in sales from $396 million in 2021 to over $1.2 billion in 2024, Wall Street is taking notice, as private equity firms invest in the brand. Crumbl's unique marketing strategy, featuring limited-time flavors, has cultivated a dedicated fan base, elevating the brand's status in the competitive snack market despite challenges in the sweets industry.
Source: YAHOO