Reported 11 months ago
Walmart's e-commerce sales exceeding $100 billion include in-store pickup transactions, contributing to a substantial digital platform. The company's focus on digital advertising has turned into a profitable $3.4 billion business, aiding its operating income. With Walmart's success, there's speculation whether Costco, with a growing e-commerce segment, could pursue a similar strategy, potentially establishing a significant retail media business catering to its large membership base. This move could enhance profitability for Costco, supporting stock performance, despite its current high valuation.
Source: YAHOO