Reported 2 days ago
Wyndham Hotels & Resorts has launched the Wyndham Rewards Debit Card, a pioneering initiative in the U.S. hotel industry designed to attract Gen Z and Millennials who prefer debit cards. This Mastercard-backed card allows users to earn rewards points on daily spending, thus fostering customer loyalty outside of traditional hotel stays. As 70% of Gen Z regularly use debit cards, Wyndham aims to engage this demographic while also potentially guiding them towards credit products in the future. The program includes benefits like free rewards membership, hotel discounts, and various marketing strategies aimed at increasing awareness.
Source: YAHOO