Reported 1 day ago
BiteSight, a food-delivery app from Y Combinator, utilizes TikTok's viral trends to promote its unique feature of showcasing food videos before ordering. Co-founder Lucious McDaniel IV leveraged his sister's TikTok video, which quickly gained 20,000 views within 15 minutes, leading to a surge of users that caused temporary operational chaos. The app, designed for Gen Z's preferences by highlighting social recommendations and videos, reached No. 2 in the App Store's Food and Beverage category, attracting significant user interest and partnerships from various restaurants.
Source: YAHOO