Reported 5 months ago
Starbucks in China is trying to avoid a price war but is being pulled into discounting practices due to competition from low-cost rivals like Luckin Coffee. Despite stating they want to maintain quality growth without lowering prices, Starbucks has started offering more discount coupons resulting in easier access to discounted coffees for Chinese consumers. The article highlights the competitive coffee market in China, Starbucks' struggles in maintaining market share, and the balance between offering discounts and a premium in-store experience.
Source: YAHOO