Reported 4 months ago
Apple is betting on its generative AI-powered Apple Intelligence platform as a key driver for future iPhone sales, starting with the iPhone 16 launch. Although set to debut as a software update in October, Apple aims to roll out its features gradually, ensuring a smooth introduction to AI capabilities while avoiding the pitfalls of past launches like Apple Maps. The long-term approach is intended to reshape the smartphone user experience and bolster iPhone upgrades going forward.
Source: YAHOO