Chanel's creative director Virginie Viard to exit brand, Business of Fashion reports

Reported 6 months ago

Chanel's artistic director, Virginie Viard, is leaving the label after five years, creating speculation about her replacement. The luxury brand confirmed the change reported by Business of Fashion, without announcing a successor. Viard, known for her collaboration with Karl Lagerfeld before taking over his role in 2019, brought a more laid-back style to Chanel's fashion shows. Her departure comes amidst a slower industry growth, with other brands like Gucci and Burberry also seeking new creative directions. Chanel assures the continuity of collections during the transition period until a new designer joins, with rumors mentioning candidates like Alessandro Michele and downplaying recent talk according to CEO Leena Nair.

Source: YAHOO

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