Elf Beauty Sales Surge Amid Rising Demand for Affordable Cosmetics

Reported 20 days ago

Elf Beauty is expected to see nearly 33% revenue growth in its second quarter, contrasting sharply with declining sales reported by major beauty brands like Estee Lauder and L'Oreal. Their popularity stems from a broad distribution across various retail channels, making their budget-friendly products accessible to consumers. Analysts predict Elf's sales will rise to $285.8 million, despite concerns over a slowdown in growth following a significant stock price drop since mid-2022.

Source: YAHOO

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