Reported 10 days ago
Former CNN CEO Chris Licht expressed concerns that viewers have lost trust in legacy media during a recent conference, emphasizing the significant drop in cable news ratings amid a shift towards streaming. He noted that despite ongoing efforts by media executives to address these issues, challenges persist, with a notable 25% decline in TV viewership of election coverage compared to four years ago. Licht remains optimistic about the survival of the cable industry, suggesting that networks that successfully adapt could not only improve their financial standing but also reconnect with audiences.
Source: YAHOO