Luxury Car Market Facing Changes

Reported about 1 year ago

Recent hot topic in Mainland China is the significant price reductions of luxury car brands, with Porsche offering a starting price of as low as 448,000 yuan after discounts, reflecting the challenge faced by the luxury car market in the midst of the rapid rise of new energy vehicle manufacturers. Porsche's sales in China have been declining since 2022, in stark contrast to the past years of price increases. The shift in consumer demand and the rise of new energy vehicles are reshaping the luxury car market, leading to lower sales for luxury brands and a more competitive environment.

Source: YAHOO

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