Reported 10 months ago
Meta Platforms Inc. will begin displaying advertisements on its social network Threads for the first time, starting in the US and Japan, as part of a test phase. This move aims to create a new revenue stream for the company amid competition with Elon Musk's X platform. Instagram head Adam Mosseri noted the ads will initially come from a limited number of brands, with the goal of integrating them seamlessly with organic content. Despite having a growing user base, there are concerns over the timing of this launch and potential backlash from users wary of Meta's brand reputation.
Source: YAHOO