Reported 7 months ago
In response to changing consumer habits with a preference for smaller and more diverse options, 7-Eleven has launched a new 'mini to go' series featuring over 20 varieties of miniature snacks such as dried fruits, nuts, corn sticks, and more integrated with popular characters and suitable for casual consumption. The introduction of 'shrunken' classic snacks has driven a 2% growth in related categories. Meanwhile, FamilyMart has collaborated with Sanrio to release star-shaped bottle cap accessories, increasing sales through bundled purchase offers and promoting cute, collectible items. The article also highlights new summer treats and promotions at both convenience store chains, including exclusive character-themed snacks and discounts on popular items.
Source: YAHOO