Reported 15 days ago
NASCAR is leveraging Netflix's docuseries 'NASCAR: Full Speed' and partnerships with Amazon to attract a younger and more diverse audience. The series, which follows drivers in the 2023 NASCAR Cup Series playoffs, has introduced a growing number of female and younger fans to the sport, as noted by NASCAR President Steve Phelps. He emphasizes that expanding the fanbase while catering to existing fans is crucial for NASCAR's continued success.
Source: YAHOO