Reported 9 months ago
NBA's deputy commissioner, Mark Tatum, states the league's goal is to expand its presence across various media platforms to cater to evolving fan preferences. Amid negotiations for a new media rights package potentially valued at $76 billion, partnerships with social, digital, streaming, and traditional media partners are crucial. Talks suggest Warner Bros.' TNT Network may lose some rights to Comcast's NBCUniversal, while Amazon pursues an exclusive streaming deal. The league's strategy includes a mix of traditional TV and streaming to engage both existing and new fan bases, with NBCUniversal offering a bid exceeding $2.5 billion, Disney renewing its deal for $2.6 billion, and Amazon reportedly securing a $1.8 billion streaming rights package.
Source: YAHOO