Reported about 19 hours ago
Reddit has introduced two AI-powered advertising features designed to help brands engage more effectively with users by leveraging conversations on the platform. The tools, named 'Reddit Insights powered by Community Intelligence' and 'Conversation Summary Add-ons,' provide real-time insights for campaign planning and allow brands to showcase positive user comments under ads. This initiative comes as brands are increasingly focusing on flexible ad contracts and the adoption of AI to navigate the competitive advertising landscape.
Source: YAHOO