Reported about 1 month ago
In a recent SONAR webinar, Tony Guin from Hirschbach discussed the concept of being a 'Shipper of Choice' with FreightWaves' Tony Mulvey. The term refers to shippers that are not only appreciated by carriers but also earn distinctions based on performance metrics. Guin emphasized the importance of understanding customer strategies, long-term transportation planning, and maintaining consistent business practices to foster successful relationships. He warned that shippers who rely solely on transactional relationships could face challenges in fluctuating market conditions, while those who are receptive to feedback and innovate will strengthen their partnerships.
Source: YAHOO