Reported 27 days ago
Starbucks CEO Brian Niccol announced a series of operational changes in response to disappointing Q4 earnings, including reintroducing Sharpie pens for baristas and eliminating extra charges for non-dairy milk. With a focus on faster service and simpler menus, the company aims to improve customer experience and recover from a 7% drop in same-store sales, emphasizing a return to community-oriented coffeehouse dynamics.
Source: YAHOO