Target's executive in charge of food, essentials, and beauty discusses innovation in the grocery section.

Reported 6 months ago

Target has revamped its grocery aisles by introducing new food items like Korean foods and mocktails to cater to budget-conscious shoppers looking to experiment. Under Rick Gomez, Target's chief food officer, the retailer plans to launch up to 2,000 new food products this year, focusing on affordability while embracing trends like snacking, indulgence, and global flavors. Target is also cutting prices on 5,000 food, drink, and household essentials, with 23% of its total sales coming from food and beverages. The retailer stays on top of trends by monitoring social media and leveraging its own brands like Good & Gather to meet changing consumer preferences.

Source: YAHOO

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