Reported about 2 months ago
Michael Wolf, CEO of Activate Consulting, discusses the transition in media ad spending from traditional formats to streaming platforms, noting that ad-supported tiers are becoming more popular due to lower costs and increased profitability. By the end of this year, streaming services like Disney, Hulu, and Netflix are expected to generate around $6 billion in advertising revenue, projected to grow to $15 billion within three years as consumers find ad tiers more appealing.
Source: YAHOO