Reported 8 months ago
Wells Fargo's partnership with Bilt Technologies for a new credit card allowing rent payments without fees has reportedly cost the bank up to $10 million monthly. Launched in 2022, the card attracted over a million users in 18 months, mainly young renters. The bank overestimated interest earnings, and while optimistic about the initiative, they acknowledge it may take time for the card to be profitable. The partners view the project as a long-term investment in bringing in new, creditworthy customers.
Source: YAHOO